FRESH.
Your fresh fruit & vegetable company.
about us
PRODUCE.
Your fresh fruit & vegetable company.
Our Produce
PASSION.
Your fresh fruit & vegetable company.
our history

about us

Today, we are one of the leading fresh fruit and vegetable wholesalers in Australia.

We source the best, top-quality produce and offer an extensive range of fresh produce at wholesale prices. We are passionate about our people, service and produce.

We work with the best farmers locally to deliver high-quality, wholesale fruit and vegetables nationally and internationally. Whether you are a grower or buyer, or one of our many supermarkets, our passionate team is committed to helping you!

Our
history

Alfred E. Chave has over 100 years of experience in the fresh produce industry.

Alfred Edward Chave was born from humble beginnings. We have been around for over a century servicing our customers with a passion for service and high-quality, fresh fruit and vegetables. In the 1900s, Alfred E Chave opened his first fruit stall in the busy Roma Street markets. Day after day, year after year, Alfred dedicated himself to building his wholesale fresh fruit and veg business.

While many other businesses struggled with the challenges of two World Wars and the Great Depression, the AEC wholesale business grew. It has become one of the largest and most respected vendors in the markets. Thanks to his passion, hard work, and determination. I don’t think he could have ever imagined his modest business would still be operating more than a hundred years later and that it would be so successful.

Family Business

Owned and operated by the Joseph family since 1975 at the Brisbane Rocklea Markets.

We have been privileged to uphold and maintain our proud family history and industry reputation. We’ve dedicated ourselves to working closely with growers and suppliers to ensure the best service and outcome for all our wholesale partners.

Alfred E. Chave has a committed and passionate team. We are here to deliver fresh, highest-quality produce available. Collectively our sales team has over 300 years of experience in the produce industry. This experience underpins our day-to-day operations to maintain relationships with growers and clients.

Wholesale quality produce

At Alfred E Chave, we insist on supplying the highest quality produce to meet our customer’s insatiable appetite for healthy, fresh fruit and vegetables. Would you like to find out more about our full range of fruit and vegetables?

LEADING WHOLESALE FRESHEST FRUIT AND VEG SUPPLIER

Owned and operated by the Joseph family since 1975 at the Brisbane Rocklea Markets.

Our extensive range of quality produce, coupled with our integrated logistics services, enable us to meet the needs and requirements of all industry stakeholders Australia-wide in all sectors from production through to food service and retail industries. We value our relationships with farmers and share a long-term vision of growth and sustainability. For over 40 years, we have been cultivating strong relationships with our suppliers, working closely with them to achieve the best results for them and their crops. These relationships have enabled us to build a network that stretches across every facet of the industry.

The guiding philosophy at Alfred E. Chave is respect, responsibility, and trust. We have an ongoing commitment to these values. It has allowed us to be a successful business in a fairly complex supply chain. We have long-standing relationships with farmers, clients, and associated partners throughout Australia and now 16 countries throughout South-East Asia and the Middle East.

Although this approach is successful, it encourages a shared view of success amongst all involved. It gives everyone the confidence to continue to improve and grow. In recent years we have recognised as a business the need to revolutionise the fresh produce supply chain. We have seen significant changes to traditional trade. As the supply chain shortens, we at AEC have felt the need to change it.

Phoenicia brand logo
Phoenicia: an e-commerce fresh produce trading platform. Phoenicia connects farmers, merchants, and buyers through an online ordering system. It provides unprecedented transparency across the horticulture value chain.
Learn more

get in touch

It doesn’t matter where you are in the world. If you need the best produce, then you can trust our team at Alfred E Chave to deliver you the freshest wholesale fruit and vegetables there is. Get in touch with us to know more about our full range of products or if you need help with online ordering of produce. Please get in touch with us today!
Get in touch

Meet the team

Testimonials

Awards & recognition

1988

Tony Joseph AM receives recognition of award to the fruit and vegetable industry (Outstanding personal contribution to the Wholesaling sector)

1999

Tony Joseph AM receives Australian Chamber Meritorious Service Award for outstanding contribution to the wholesaling sector for the fruit and vegetable industry.

2011

Tony spear headed the unprecedented recovery operation in the aftermath of the floods at the Brisbane Rocklea Markets.

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